What's New?

( 3 articles )

ASCHA's Newest Advocacy Campaigns - #itstime #CutTheClutter

  • Join in the discussion! Create a movement! - #itstime #CutTheClutter

ASCHA has recently launched two online campaigns to raise public awareness about the issues seniors and their families face when navigating seniors housing, wellness and support options.

It's Time - #itstime

  • It's time to change how we support seniors.
  • It's time for seniors to thrive with proper and timely access to wellness supports in their community, in the setting they choose to call home.
  • It's time for us all to say "no more" to the gaps and inefficiencies.  We will all need supports in place sho that we can age with dignity.
  • We all need to accept responsibility for the way things are, regardless of political leanings.  We have all accepted the status quo for too long - it's time.

Find out more about the campaign and how you can join the conversation here.  Members can find the Campaign Toolkit in the Member Area under "Let's Advocate."

Cut The Clutter - #CutTheClutter
This summer, ASCHA surveyed over 1,000 Albertans to better understand the difficulties in navigating the seniors housing system. One of the major issues brought to light by the study was that seniors housing terminology is complicated, difficult to understand and overwhelming within the industry and government. ASCHA heard our members, and stakeholder's feedback on some of the difficulties but we did not know how difficult it was for Albertans looking for seniors housing options.

We want to #CutTheClutter to reduce and simplify the terms we use to describe seniors housing and support options in Alberta.  Find out how you can add your voice and story to the campaign here.


Upcoming Webinars for ASCHA Members

  • Reserve Your Spot Now!

Assessing & Improving your Organization's Marketing Performance Nov. 15 10-11am

Register Now!

Caregiver Fatigue Nov. 27 2-3pm

Register Now!

For more information


ASCHA Launches a New Strategic Direction

  • A New Path Forward For The Association

ASCHA’s new strategic direction looks to the future of the association and the industry, with direct focus on member and public engagement.  Tackling housing issues and building an engaging advocacy approach to address these issues requires active messaging from our members and Albertans in general.  This will have significant impacts on shaping the culture and policies of our industry well into the future.  This is an important shift for the association and we look forward to updating you further at our upcoming Region Meetings.  As always, we welcome your thoughts on this path forward!

ASCHA Direction 2018-2021




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Highlights of Issue 50:
Dec 10, 2018

  • #ItsTime Election Advocacy Campaign
  • Letter to Minister Hoffmann and Minister Sigurdson
  • Continuing Care Safety Association (CCSA)
ASCHA Weekly Rollout Issue 50